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Broome – some 2200km north of Perth or a flight of 2.5 hours – is one of WA’s most popular holiday destinations.

A tropical outpost in the stunning North West, Broome combines beach escapes at some of WA’s finest luxury resorts while soaking up an endless summer climate and the chance to embark on some of Australia’s best adventure experiences to make the perfect holiday.

Broome straddles a narrow peninsula with the main town bordering the sheltered Roebuck Bay, famous for its moonlit mirage of glistening pools at low tide that forms the ‘Stairway to the Moon'. Explore the town’s colourful heritage as a pearling port, visit the pearl boutiques, wander through Chinatown, visit the galleries featuring outstanding Aboriginal art from the Kimberley and catch a film at the world’s oldest operating open-air cinema at Sun Pictures.

The western shore of the peninsula boasts 22km of glorious white sandy beach coastline – Broome’s famous Cable Beach that stretches south to a rocky red promontory. English noble, the late Baron (Lord) McAlpine was enamoured with Broome and in the late 1980s famously purchased a former caravan park on the edge of Cable Beach with a deal signed on the back of a beer coaster. It became the site for Cable Beach’s first luxury resort, the first of several, as visitors from around the world came to discover this extraordinary beach. As the day comes to a close, at the beachfront and bars overlooking Cable Beach a crowd gathers to watch the blazing sunsets that are a feature of this coast, often silhouetting the last of the camel riders returning home and the pearl lugger cruises on a sea of glistening gold.

Broome sits on the edge of Australia’s greatest tropical wilderness, the Kimberley, nearly twice the area of Victoria and filled with experiences such as the Horizontal Falls, cruises, scenic flights, 4WD safaris and a range of tropical adventures and amazing sights including both the Mitchell and Merton Falls, the Bungle Bungle Range and the world’s second largest meteor crater.

Experience Broome:


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